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Rebrand on new domain but what about the old content

     
1:37 pm on Dec 21, 2011 (gmt 0)

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I have a blog that I have been running for a few years now, it was my first step really into having my own website, completely built on WP from scratch.

It gets about 500-600 unique per day, this was above 1000 when I had the time to work on it.I have decided I need to re-brand and rebuild the website on another template as it doesn't have the ability to be the home for my new features, I am also moving to a new domain an my questions is...if i re-use some of the old content on the new site will it be beneficial to the new website?

Im talking about perhaps 0.5% of the total site content, it will only go live after the redirect also.

The old site will be 301'd to the new, the content though will be used in a different way from the last so the URL's will be different. The reason why I am changing domain is becuase that site has a lot of great SEO on there but also has a lot of not so good stuff that I want rid of, i want a clean slate and a more brandy domain. Currently the site has circa 10,000 pages in Googles index, does that make a difference?

If the answer is to 301 individual pages, could you give me some advice on best practice to do in WP.
7:56 pm on Dec 21, 2011 (gmt 0)

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WebmasterWorld Senior Member tedster is a WebmasterWorld Top Contributor of All Time 10+ Year Member

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Using 301 redirects for strong pages (well backlinked, good search traffic) on the old domain makes plenty of sense in most cases. You don't need to do those redirects through the CMS, you can just build an .htaccess file (see the Apache forum [webmasterworld.com] for technical details.)
9:28 am on Dec 22, 2011 (gmt 0)

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@ TEDSTER - great thanks, so utilising the same content will still be of benefit to the new site?
5:14 pm on Dec 22, 2011 (gmt 0)

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If it's beneficial to your visitors, it should be beneficial to the site, too. Re-purposing good content just makes sense.