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If the average searcher realized how they were being played, I think they'd be pretty horrified
Follow the advice that Matt Cutts has been graciously giving for YEARS: Pretend like Google doesn't exist when you build web pages.
[edited by: Web_speed at 4:40 am (utc) on Dec 14, 2011]
Google will not be announcing or confirming updates or iterations of Panda at all. We should be prepared for that. As it is we have had ten months of hints on the record
Talk of improving your website is nonsense. You were making an income from it before Panda, so why not now. Your customers weren't wrong in using your website were they? So what's changed?
[edited by: Kenneth2 at 2:25 pm (utc) on Dec 14, 2011]
So in a way, forgetting about the Google algorithm is a brilliant strategy because you eliminate the middle man... and then paradoxically, the middle man reappears with more traffic for you. But beyond taking technically sound steps (important for every website and every search engine) don't start directly chasing more Google traffic.
Instead, keep optimizing for ALL traffic from ALL legitimate sources. In other words, marketing and building your online business is now a very savvy SEO strategy too. Where should you look for links? From websites where a link brings you direct traffic. Who should be involved in social media sites? Anyone whose target market is involved in social media. Etc, etc, etc.
It's very possible that soon enough Google will not be announcing or confirming updates or iterations of Panda at all. We should be prepared for that. As it is we have had ten months of hints on the record. That's something.