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Poor backlink profile - how to improve quality

     
11:30 am on Dec 7, 2011 (gmt 0)

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I have the opportunity to acquire a website for a good price which ranks really well, but the backlink profile is very poor - lots of obviously manipulative links from a wide range of domains.

Wondering if anyone can offer advice in terms of 'risk assessment' and any general guidance on how feasible it is to turn things around quickly in order to reduce the risk of losing ranking.

I realise this is a broad question and depends on a lot of factors, but maybe others have come across the same scenario?

Thanks
4:33 pm on Dec 7, 2011 (gmt 0)

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WebmasterWorld Administrator goodroi is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month

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I would be careful to review the entire backlink profile. Google is good at ignoring many links. It might be that a small handful of links are what is really responsible for your link power.

I would improve quality by performing quality link development. The more good links you gain, the smaller percentage your bad links become.

-Go after relevant link partners. If you have good traffic it will be easier to exchange links with other leading websites.
-Submit press releases not for a backlink from a low value pr website but because you have something so interesting you want people to know and write stories about it.
-Offer free online tools and downloads that users want. If you offer something of great value, people will link to you without being asked.

And don't forget that backlinks are just one part of a very complicated ranking algorithm. Freshness and user engagement can significantly boost rankings.
8:43 pm on Dec 7, 2011 (gmt 0)

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WebmasterWorld Senior Member planet13 is a WebmasterWorld Top Contributor of All Time 5+ Year Member Top Contributors Of The Month

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And of course, look at the Link Development forum on the webmaster world boards.

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