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Broad matching / stemming in AdWords vs. Organic Search



11:53 am on Nov 27, 2011 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member

Does anybody know if the broad matching and stemming filter that is used in google adwords is exactly the same as the one that is used to deliver the organic search results?


8:00 pm on Nov 29, 2011 (gmt 0)

WebmasterWorld Senior Member tedster is a WebmasterWorld Top Contributor of All Time 10+ Year Member

I guess no one knows for sure, outside Google. My educated guess is that they cannot be "exactly" the same because the two have slightly different functions, and both would be driven by machine learning based on the context where the semantic adjustments are made.

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