Our online store ships world-wide, so the geographic target is set to "Unlisted". The site is hosted in USA.
The bulk of our customer is North American, then some European and Australian.
My question is should we change that setting to target USA only? If we make this change will the other countries be cut off from the SERPS and will our exposure to North America be improved?
We're trying to reduce alot of these non-converting countries that we are getting such as Ukraine, Indonesia, Morocco etc.