When you create internal links within your site should you use as the linking anchor text the keyword the webpage you are linking too is optimized for or an anchor text that is related to what the page you are linking to is about ?
To summarize, let's say I have 2 pages :
1 that is optimized for "widgets" and the other for the word "blue."
I want to create a link from the page that is optimized for blue to the page that is optimized for widge. Should I create a link on the blue page that says widgets to link to the widget page or should I use the word item and link it to the widget page ?