I am using GA to analyze the keyword searches hitting my site in fall 2011 vs. fall 2010. The changes are astonishing! My site is a fairly large established photography site and overall traffic is up according to Google about 20%. However, I am seeing 50%-90% drops in search terms that used to bring in a lot of visitors. For example searches for "cityscape photography" and "pictures of new york city" have fallen 70%-90%, while non-specific terms like "panoramic view" and "memorial" have shot up 7,000%. Almost every term that used "photos", "pictures", "photography", etc plummeted. I searched for those dropping terms in Google, while setting my location to different places, and my site is still ranking very well for those terms. I can only think that people are now just entering specific image search terms and skipping searching for web sites with relevant content altogether. Has anyone else seen this massive shift?