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The way to become a BigBrand is of course to gain exposure. But how do you do that?
In the past you could create better content than the BigBrands and have it highlighted in Google Search. That's over.
[edited by: tedster at 9:53 pm (utc) on Nov 15, 2011]
The responses here are indicative of exactly why so many SEO forums and experts are completely useless.
But then my new site hit over 100,000 unique visitors/day in less than a week with over 90% Facebook referral traffic.
The problem is that: if you do something really innovative, a bigger company will figure out how to replicate it, and then they will do it 10 times bigger, and throw a super marketing team on it and spare no expense on the marketing, and you're toast.
Only build backlinks from high end websites. Do whatever it takes to get those high end backlinks. You can still get those types of backlinks if you provide enough motivation for them. Have a look at a high end website and think "what would actually make them give me a link?". Then spend the time/effort to make that happen. It's a LOT of effort.