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"Links can be ignored, rather than causing a penalty."
Will you please tell me what is the best way to do in getting links without buying it?..=)
The main issue is the dramatic decline of backlinks (which is likely causing the PageRank issue). The duplicate content issue isnít that there are lots of pages that are exactly the same, but that each page isnít unique enough (too much boilerplate that is the same from page to page and not enough content that is different). But fixing that is not going to help too much. Itís mostly the backlink problem.
If the issue on backlinks is that other sites are linking to 404 pages and not actual pages, putting in 301 redirects for every incorrect link (which they can get a list of in webmaster tools crawl errors) will help.
Iíll see if I can find out if the # of backlinks actually did drop or if we just changed our algorithms to discount many of them. Iím not sure what, if anything, weíll be able to tell him about what I find out though.
Supplemental results arenít results that donít change much, they are results that donít have enough PageRank to make it into our main index (we canít tell him that, of course).
the advice for gaining spammy links (in my opinion) is absolutely crazy and surely short sighted
but, the advice for gaining spammy links (in my opinion) is absolutely crazy and surely short sighted. If anything you should know about Google if it "works" today it won't work tomorrow. And anybody who has been a webmaster for more than a minute, will tell you it is NOT worth the short term ride...