Google announced In Pubcon that Content/Ads position on a certain page is going to be a factor in ranking.
First off, hasn't Panda already addressed this issue.
2nd. Looking at Google Search page most of the results are under fold while the ads positioned above and colors are merged.
3rd. Adsense keep asking to put more ads on a page.
4th. To what extent this is a factor? 10%? 20%?
5th. Why 2M traffic site/brands with premium accounts can select variety of ad formats while others don't have that option.
Is it a fair play?
[edited by: Zivush at 6:16 pm (utc) on Nov 10, 2011]