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Building upon the momentum from Caffeine, today we’re making a significant improvement to our ranking algorithm that impacts roughly 35 percent of searches and better determines when to give you more up-to-date relevant results for these varying degrees of freshness.
Recent events or hot topics. For recent events or hot topics that begin trending on the web, you want to find the latest information immediately. Regularly recurring events. Some events take place on a regularly recurring basis, such as annual conferences like [ICALP] or an event like the [presidential election]. Frequent updates. There are also searches for information that changes often, but isn’t really a hot topic or a recurring event.
Amit Singhal wrote:
Search results, like warm cookies right out of the oven or cool refreshing fruit on a hot summerâ€™s day, are best when theyâ€™re fresh.
Hope I'm wrong. A small enterprise of a few cannot compete with freshness of hundreds of staffers.
A small enterprise of a few cannot compete with freshness of hundreds of staffers.
Update: Google says when page is first crawled is one of signals to determine freshnesshope not - scrapers paradise, choose events/news item scrape pages from different sites put it together in a new page. add an updated/created date to the page .... Shame if you have pages on Roman History !
Do think freshness is overrated