"Why these ads?" link coming to search and gmail

[Leosghost]

When you click the “Why these ads” link, you’ll find information about why you’re seeing a particular ad and how it’s personalized for you.

Soon, you’ll be able to learn more about these ads by clicking the 'Why these ads' link next to ads on Google search results and Gmail."


You can also go to the Ads Preferences Manager to make changes that improve the ads that you're seeing, including blocking specific advertisers you’re not interested in or turning off ads personalization entirely (of course, you can change your mind at any time).

It would "interesting" ( by interesting I do not necessarily mean I would be in favour or indeed against such a thing ) if this "why these ads" link was to also be rolled out to adsense..

How is this likely to affect adwords advertisers..in serps and on gmail..or serps and gmail themselves ?

And if it were extended at some future date to adsense..what would be it's likely effects on advertisers and publishers ?


[googleblog.blogspot.com...]

Story.. [theregister.co.uk...]

related item on "el reg" re attempting to make oneself anonymous from advertisers and search engines [theregister.co.uk...]

[dunivan]

I use MailPlane, It has a block ad's feature, so I don't see them in gmail.