Google has always been (still is) the primary source for traffic on my websites.
However, Bing beats Google on Search effectiveness - Bounce Rate, Time on Site, and Page/Visit.
I’d like to share with you my websites metrics. There’s a common line: Google organic traffic is low coveting as compared to Bing/Yahoo organic.
Visitors coming from Bing orYahoo visiting 55% more pages compared to Google.
Bounce Rate 54%
With respect to Bounce Rate Bing/Yahoo also beat Google. The Google bounce rate is 54% higher compared to Bing.
Time on Site 43%
The same goes with Bing/Yahoo visitors staying longer (by 43%) vs Google visitors.
Bing/YAHOO visitors are 50% more likely to click vs Google’s.
Based on these figures, I have the impression that Bing is better than Google when it comes to targeted traffic (and quality traffic).
There are some other metrics/figures to put in the basket such as: geographic sources, type of visitors etc.
My estimation is that Bing/Yahoo traffic is - adults, web oriented people, technical, well-educated etc etc .
It might be that Bing search engine is simply better but people do not realized it yet. Just like Apple Mac known as better than the popular MS Windows.
What are your takes on this? Do you have similar figures?