First time I have posted here in a number of years (this site was instrumental in my business becoming successful online).
Anyway...to cut a long story short, I am confused!
Over the past few years, my site has ranked well for a variety of keywords (pages 1-2). Over the years, the rankings have been fairly stable (up and down slightly for all words as you'd expect).
However, recently, my site has been free-falling and I don't know why? I don't over-optimise, I link build but not on a major scale (have around 50 link 'partners' with 1000+ 'natural' inbound links). I add 1 /2 pages of new content each month relating to my industry and have build everything slowly but surely.
For some keywords, I first noticed a small drop of around 5 places...only to then fall to 4-5 pages and then, more recently off altogether?!?
I have a webmastertools account and try and keep track of anything that could be looked at as a problem (404s etc) and always check for dead links.
I am aware of the Panda update but I don't think the changes occured in this period? However, to be sure, a few weeks ago, I went through the site with a fine tooth comb, getting rid of any 'thin' pages or anything outdated and tried to improve my site's overall look and navigation...
Does anyone have any idea as to what could be wrong?
Is it worth me asking Google directly?