Welcome to WebmasterWorld Guest from 54.196.125.165

Forum Moderators: Robert Charlton & aakk9999 & andy langton & goodroi

Message Too Old, No Replies

Is it safe to change page titles yet?

     
6:57 pm on Oct 27, 2011 (gmt 0)

Senior Member

WebmasterWorld Senior Member sgt_kickaxe is a WebmasterWorld Top Contributor of All Time 5+ Year Member

joined:Apr 14, 2010
posts:3169
votes: 0


Google seems to have toned down how well an exact match title performs in search, no longer does having the exact title matching a search query vault that page to the front of the line. SO, in wanting to do some spring cleaning and tweaking to maximize exposure and number of visitors from search I want to know if it's safe to make minor changes to existing page titles, I see room for improvement.

GWT - some pages are reporting 10's of thousands of impressions with a 1% CTR, I can't help but think that the CTR could be improved.

Accuracy - I don't intend to make the slightly altered titles any less accurate

Honesty - I don't intend to make misleading changes.

Effectiveness - GWT provides a list of keywords it believes my site to be about, I would employ more of these words in my titles and fewer off topic words.

Over optimising - I don't plan on re-writing all of my titles or even changing more than one or two words per title, perhaps just changing the order of the words even to make them more clickable.

Before I pick a small subset of pages to test with I'd like to know... would you do it? Would you avoid it? Have you done this already(recently) and if so what were the results?
7:22 pm on Oct 27, 2011 (gmt 0)

Senior Member from US 

WebmasterWorld Senior Member netmeg is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month

joined:Mar 30, 2005
posts:12791
votes: 164


I'm making tweaks. Never stopped, actually.
7:36 pm on Oct 27, 2011 (gmt 0)

Preferred Member

joined:June 10, 2011
posts: 521
votes: 0


I would definitely do it for any page that is not performing and I think a little change my help it (if it make sense).
7:53 pm on Oct 27, 2011 (gmt 0)

Senior Member

WebmasterWorld Senior Member tedster is a WebmasterWorld Top Contributor of All Time 10+ Year Member

joined:May 26, 2000
posts:37301
votes: 0


I never stopped either - and have seen no negative side effects. It does seem that exact match titles are not as strong a factor these days - still valuable, just not as strong. With Google so willing to rewrite titles now depending on the query, it seems more important not jam keywords in there, such as:

keyword phrase | keyword2 | phrase 3

If the page is seen as relevant for the query term based on other factors, then it can rank well even without the exact match in the title element. Google may even supply the exact match for you ;)
1:19 am on Oct 28, 2011 (gmt 0)

Senior Member from US 

WebmasterWorld Senior Member 10+ Year Member

joined:Aug 27, 2003
posts:1597
votes: 0


Funny Ted ... the SEO company we hired used those keyword jamming technique to change our title tags (at least those that we allowed them to experiment on).

What we've seen are while some pages grew in traffic, some pages were hurt by the changes from an editorial type title to keyword 1 } keyword 2 title
11:59 am on Oct 28, 2011 (gmt 0)

New User

joined:Oct 28, 2011
posts:7
votes: 0


i have seen no positive effect of using a standard keyword in the start of my blog:

title tag:
blblblb BLOG: how about thisandthat
did not outperform on keyword blblblb
title tag
how about thisandthat

the latter did outperform the first on "how about"
4:30 pm on Nov 15, 2011 (gmt 0)

Senior Member

WebmasterWorld Senior Member 10+ Year Member

joined:Apr 3, 2002
posts:2575
votes: 0


I want to tweak my page titles to optimize my CTR, but I wonder how sensitive Google is to title tweaks these days. Seems like I used to see dramatic ranking changes in the past, so for years I never touched my title. I gather from some of the comments here that testing/tweaking won't cause dramatic changes (filter or penalty)?
 

Join The Conversation

Moderators and Top Contributors

Hot Threads This Week

Featured Threads

Free SEO Tools

Hire Expert Members