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Profile photos on SERP results: effect on traffic?

7:17 am on Oct 27, 2011 (gmt 0)

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Google has been supporting / pushing the authorship mark-up for a few months now, where articles can be connected to an "about me" page which is in turn linked to the author's Google Profile, whereby a photograph of the author can make its way to the SERPs and be positioned alongside the usual listing.

My query for the community is: who is using this and what has the experience been with regard to affect on traffic?

I am dithering between the idea that the extra visual weighting has to be positive, and the worry that it might lower the perceived caliber of otherwise professional/academic articles to the grade of blog entries.

Comments / data?
2:01 pm on Oct 27, 2011 (gmt 0)

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WebmasterWorld Administrator goodroi is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month

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I can say the author profile image seems to be working well on new content. I have not taken the time to test if its bumps the CTR on old content. I would assume it does based on the SEOMoz eye tracking study. IMHO their eye tracking tests showed that images within the serp attracted user attention.
11:10 am on Oct 28, 2011 (gmt 0)

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Ya but is that attention positive or negative...

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