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I was ranking between # 4 and # 6 for the last 3 years. Since the end of October, I'm now between # 14 to # 18 for my most important keyword.
I know that's it could be a multitude of things but I updated my website in December and Googlebot crawled it but my ranking did not move.
My competitors did not really move and they don't have more backlinks and their sites have not been updated.
The only thing I noticed; Wally World (for a product) is now in the top 10 for that keyword.
Wikipedia is #1, like it was almost forever.
I did press releases and other stuff (forum posting and ect) to boost my ranking, my ranking is frozen.
Note: I don't even rank anymore for this keyword on Bing. The ranking on Yahoo is almost the same as Google.
[edited by: tedster at 1:52 am (utc) on Oct 26, 2011]
[edit reason] added reference link [/edit]