Competitor's 3 day old blog is #2 for a competitve term

[benallos]

My competitor's 3 days old blog site is listed #2 in Google SERPs with a very competitive keyword. The blog site is a wordpress driven website. Can't believe that the domain was purchased 3 days ago and then bang, I just found out that the blog site is listed #2 when I search the keyword in Google. I was wondering what did he do with his blog site.

[tedster]

A lot of the time, a new site that shows even a glimmer of being a winner gets a fast boost from Google - only to see that great ranking vanish rather fast if the new site doesn't "catch fire". It may be part of the QDF factor (Query Deserves Freshness) but I've always called it the honeymoon period.

[smithaa02]

Does he have any backlinks?

[benallos]

Well I think the owner made a massive backlinking job overtime to this new blog site.

[web_india]

is it an exact match domain?

[Joshmc]

I have seen this time and time again as well and it almost always happens like tedster said. It will rank well for a small amount of time then drop off completly

[louieramos]

Perhaps it's a repurpose domain that used to rank high in the past for similar keyword if not the same?

[AlyssaS]

If it's a very competitive word, then they've probably bought an old high pr domain or two, and then 301'd it to the new domain. Unfortunately backlink checkers like Open Site Explorer won't show the 301s for a few weeks (they need to spider them first).

P.S. They are selling courses on this technique at the moment in the warrior forum, and you know that that means: hordes of people will try it out, it will come onto G's radar and then they will move to zap it.