I am aware that many of us are using either Google Plus or Google Profile as a way to build our personal brands, since both are readily indexed by search engines and is already well SEO'd.
The problem I am experiencing is that the vanity URL that Google Profile uses (with your username), such as.
www [dot] google [dot] com/profiles/yourname
gets changed to the terribly long URL that Google Plus uses.
There seems to be no way to force Google Plus to go back to use the vanity URL of Google Profile. This destroys the nice SEO that the vanity URL provides.
Does anyone have a way to change this, even a way to revert back to Google Profile by removing Google Plus?