Google Plus vs. Google Profile Vanity URL?

[y2kmp3]

I am aware that many of us are using either Google Plus or Google Profile as a way to build our personal brands, since both are readily indexed by search engines and is already well SEO'd.

The problem I am experiencing is that the vanity URL that Google Profile uses (with your username), such as.

www [dot] google [dot] com/profiles/yourname

gets changed to the terribly long URL that Google Plus uses.

There seems to be no way to force Google Plus to go back to use the vanity URL of Google Profile. This destroys the nice SEO that the vanity URL provides.

Does anyone have a way to change this, even a way to revert back to Google Profile by removing Google Plus?

[tedster]

I think you're right - there's nothing you can do to get Google to use the simple URL. If you request the simple URL, the server responds with a 301 redirect.

[y2kmp3]

Thanks, Tedster.

Is there any way to revert this then?

I rather give up Google Plus entirely so that I can keep my Google Profile with the vanity URL which I worked so hard to build up. I even have business cards with the vanity URL printed on it (silly me).

[tedster]

I'm not sure I understand your concern - Google does 301 redirect the short, vanity URL so what you have printed will still work.

[y2kmp3]

The reason is that the redirect may only be temporary. AFAIK, there has been no news on how long Google intends to keep the Profile URL structure. I suspect it will be phrased out once Google plus takes off.