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Are Google Maps results hurting your traffic?

     

too much information

5:47 pm on Sep 17, 2011 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I've noticed that when my site is displayed in the map results it is no longer showing in the organic listings which means that I get only the map listing or the organic listing but never both.

The problem is that I'm getting 0.5% CTR on the map listing which to me is crappy.

I'm noticing in my analytics that Google Organic listings send me 77% of my traffic but Google Referral listings send me 1.1% and I'm assuming that the Referral means the map listing because I'm not using AdWords.

I don't think there is a way to find out how many impressions my site gets in the Organic listings so getting my CTR for a comparison would be tough.

But if they continue to push map listings over organic results I'm afraid of what it is going to do to my traffic from Google.

Has anyone else seen similar results?

tedster

5:52 pm on Sep 17, 2011 (gmt 0)

WebmasterWorld Senior Member tedster is a WebmasterWorld Top Contributor of All Time 10+ Year Member



I don't think there is a way to find out how many impressions my site gets in the Organic listings

Webmaster Tools is one way (and the only way I know of) to get organic impressions rather than just clicks.

I was delighted when Google added that data, because I know from several patents that they monitor impressions for sudden spikes, and that can trigger a manual inspection and apparently slow improvement in rankings, as well as a possible penalty in some cases.

----

With regards to organic traffic, if it depends on query terms that are deemed location-sensitive, I don't think there's much a webmaster can do to fight the trend. Diversification of keywords and traffic sources is the best response, IMO.

too much information

6:05 pm on Sep 17, 2011 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Thanks for the info, I'll check out the webmaster tools to see if I can find out how my organic listing is doing.
 

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