My hobby was just introduced to Google places in the serps. There is no actual product, this is an activity, but there are of course products that are often associated with this activity and Google finally got around to listing the activity under a full set of "places" in serps.
Ironically wikipedia was brought from page 3 to #1 just ahead of places at the same time. Page #1 organic rankings are no longer worth the effort and as such neither is Google. There goes the neighborhood.
Just how far is Google places going to reach? Will we one day soon see places for searches like "how to peel potatoes" since special peeler tools exist?