301 passes value to existing domain name?

[poweri]

Hi, I have a question about a 301 redirect and its value. Suppose I buy an existing domain with PR 4 and I 301-redirect it to my domain. Will then my domain name get the value of the purchased name?

I know that a purchased domain passes the value to a NEW name. But this is an existing one, and therefore the question.

I look forward to the answer(s)!

[bhartzer]

Yes, that is the way it's "supposed" to work. If you use a 301 Permanent Redirect and redirect the domain to your main domain then it is supposed to pass the PR, link juice, etc. to the main domain.

From what I have seen lately, though, all of it is not passed through 301 redirects.

[deadsea]

When we buy existing domains we keep their content and put our ads on it. We do this because we don't believe that Google passes the value of the old site to a new one with a redirect.

[linkbuildr]

I also don't *think* the full link juice value is passed on

[tangor]

Link juice is not what it used to be... as others have indicated above, it is common to "feed" the "juice" to other sites after purchase and the SEs (Google and Bing in particular) are beginning to factor that activity into their algos)... and for those asking for a cite, it was something I heard Cutts say in passing on a vid some months back.