Are Keyword Tool Numbers "Localized" For Local Info?

[louisvilleweb]

If I ran a keyword search on the phrase, "Fairfax Jobs" and I was located in Fairfax, California, would the monthly search figure be for all Fairfaxes (including ones in Virginia and California, for instance), or does it take into account my location and just show me Fairfax, California monthly searches?

I know there is a local monthly search figure as well, but both the monthly search category and the local monthly search figures result in the same figures: 22,200. I am just using this phrase as an example.

Thanks!

[tedster]

I'm seeing appropriate differences - especially since I'd expect a great number of local search phrases to be done locally. For example 246,000 total searches versus 201,000 done locally.

However, given that the numbers clearly get rounded, roughly similar longer phrases get combined, etc, when the volume is relatively low then the difference can get lost in the math.

[louisvilleweb]

I see. So if I were targeting a phrase like "Fairfax Jobs" but really only wanted visitors from the Fairfax, CA area, should I target the phrase "Fairfax Jobs" or get more specific, like "Fairfax, CA jobs?" When I do a keyword search on "Fairfax, CA Jobs" the results are significantly lower (36). In other words, should I go specific, or would it risk my ability to capture more general keyword phrases?

Thank you for your help.

[tedster]

Are you asking about organic SEO? Yes, I would include the state name very explicitly in that case.

Also appreciate that the search numbers are not CLICK numbers. The number of searches on a phrase can be significantly higher than the number of actual clicks on any result at all, as people look at the SERP and immediately realize they want to refine their query.

[louisvilleweb]

Yep, I am going for organic SEO. Would I get dinged for duplicate content if in the footer, I placed phrases like "Fairfax, CA Medical Jobs," "Fairfax, CA Business Jobs," "Fairfax, CA Entry Jobs?" I don't want to make Google mad. I've read some horror stories in this forum...

[tedster]

Sounds over the top to me. For Google, you don't need to shout that loud anymore - that kind of thing was only a good idea years ago.

[azeemtamboli]

As per my experience both should be on same searches and can give same traffic from both keywords.....:)