Rich Snippets - 7 lines with an image

[nomis5]

Normally four or five lines per entry is the max for Google SERPS. I have seen a couple of entries for one of my site where the SERPS entry is seven lines deep and includes a picture.

Two extra lines in the SERPS is at least a 40% improvement on virtually all other entries. It has to be good?

Anyone else seen Rich Snippets giving this sort of enlarged entry in the Google SERPS?

[nomis5]

Strangely, I have just noticed another page which has seven lines in the SERPS but this one has no Rich Snippets in it. Google appears to be guessing that some items on the page are part of Rich Snippets but actually they are not.

Presumably because Rich Snippets are all over the site Google feels that anything that looks like a Rich Snippet (but actually isn't) is worthy of inflating the SERPS listing.

My advice is, if you haven't yet incorporated Rich Snippets then do so immediately.