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25 items in local SERPs - haven't seen this before



2:39 am on Aug 25, 2011 (gmt 0)

5+ Year Member

Perhaps I missed discussion about it, but I haven't seen this before.

On various searches with a city and state included some of the results will show under the result URL:
25+ Items - Followed by normal site snippet
Address # 1 City, State More Information
Address # 2 City, State More Information
Address # 3 City, State More Information

Always has 3 sub-pages, but I've seen the "25+" be 10+ or 100+
Real estate and legal based searches and it only shows sporadically through SERPS


9:52 am on Aug 25, 2011 (gmt 0)

10+ Year Member

Yes I was seeing that yesterday. No sign of it today though.

If they do roll it out fully it will be interesting to see if there is any impact of CTR. It completely ruins my carefully crafted meta descriptions by using only part of them as the snippet.

On the other hand though my site is the most comprehensive in its niche so often where other sites have a thing saying 10+ items mine is saying 50+ items.


12:45 pm on Aug 25, 2011 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member

I'd love to see a screen shot of this in action.

marketing apprentice

5:43 pm on Aug 25, 2011 (gmt 0)

5+ Year Member

I have seem them as well, but for other terms, mostly I see this type of results where the page is a search result or category page for retail sites. But I've seen it with some directory pages as well.

@rustybrick, to see it in action, just search for "home in (whatever city)" and look for the zillow.com result


7:01 pm on Aug 25, 2011 (gmt 0)

5+ Year Member

I spotted something like this on my mobile last week... It was 100% local results (The map and the pushpins) and it was reloading automatically with an Ajax function.

Also, the serp was automatically loaded into the "Places" tab. In fact, if I do a local search now, and go to the places tab, that is exactly what mine looked like.



8:06 pm on Aug 25, 2011 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member

I don't see it.

marketing apprentice

8:13 pm on Aug 25, 2011 (gmt 0)

5+ Year Member

You can see an example here

[tinypic.com ]


10:37 pm on Aug 25, 2011 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member

This is cropping up in local listings for the UK, looks OK for some and awful for others. If a bullet point is longer than the space they give it you lose the end, probably not doing what Google want (thanksfully as they seem to be wanting to show listings with numbers as part of the snippet without mangling the layout by having listings flow into each other)


6:45 pm on Aug 26, 2011 (gmt 0)

I saw it yesterday too on, you can see a screenshot here (a local search): [skitch.com...]

No special markup on the site, just divs with the same structure. In fact other sites on that SERP with listings using <li> elements were not showing up the snippet.


1:43 pm on Sep 1, 2011 (gmt 0)

10+ Year Member

This is not only for local pages, but seems to be a general new feature where G detects and lists items for pages in SERP.

I have a site having keyboard shortcuts and G does NOT itemize it. Try for example 'excel shortcuts', my page (shortcutworld) is in the top 5 and does not list the items. However, other pages further down do.

I'd love for G to detect mine as items as well, but cannot figure out why some pages are itemized and mine are not. I checked the sources and they all list their items in tables as I do. Maybe there is some meta-information I am missing?

Anybody having any inputs?



2:50 pm on Sep 1, 2011 (gmt 0)

@benni_203 It seems it is because of CSS classes: Here [plus.google.com...] Rob Watts states that simply adding the class "items" to the elements of the list made google start showing the new rich snippet.

If anyone knows more about this I would really appreciate it :)


7:00 pm on Sep 1, 2011 (gmt 0)

10+ Year Member

@christianoliveira; thanks for the feedback!

Not sure if the 'item' would fix that. I noticed that most pages don't have it, but are still listed. My (non-google-listitem) items are in a table as the others, and right now I suspect that - to list correctly - it requires matching table headers. I have a <th> with colspan 2 making it difficult to match with content; I'll try to correct that and see what G thinks

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