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While Google may control the lion's share of the search market, queries made through Microsoft's Bing search engine lead users to click on a Web page at a significantly higher rate than queries made through Google, according to data released Thursday.
The success rate for Bing searches in the U.S. in July was 80.04%, compared to 67.56% for Google, according to Experian Hitwise.
The market watcher defines "success rate" as the percentage of search queries that result in a visit to a website.
Oftentimes the answer I'm looking for on Google is right there in the snippet. No reason to even click on the link, I got all I was looking for right from Google.
That's my recent experience too. Pretty amazing actually.
It also seems to me that very recently I seem to be having a LOT more success with "quoted" queries compared to not long ago, still not as good as longer ago though. Might just be my perception though.