Before I write - can I just say - this is NOT "google bashing", I am pointing out a fact - one which I hadnt noticed until today - but which may have been around for a while - I am not sure.
Google is destroying its natural serps - slowly but surely - this is killing all websites which rely on the natural serps for their income.
My sites cannot pay google fees for Adwords - there is simply not enough margin - if there was - then I would gladly pay them. Fact - there is not enough margin.
So - today - for the first time (for me) in my field, I see Adwords ads (three of them at the top of the natural serps) this is normal - BUT........ The first ad shows SIX sitelinks beneath it - basically this is almost enough to make it so that the effective space taken at the top of the natural serps is now FOUR adwords ads.
Only ONE site now shows on the screen in the natural serps section.
The steps google has taken to dominate the serps with its own money making ventures are subtle but relentless over time.
The fact remains - it is their right to do this - but guys - WE HAVE TO ACT to defend ourselves. If not - then seriously - google will take the internet off us.
Im not google bashing - it is their right to do as they please - but in reality - what they please to do is killing websites.
Is there ANYTHING we can do at all?
Just read again what they have done (above) with the sitelinks on adwords - the serp is now almost off the page.