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Sitelinks will now be full-size links with a URL and one line of snippet text—similar to regular results—making it even easier to find the section of the site you want. We’re also increasing the maximum number of sitelinks per query from eight to 12.
[edited by: Brett_Tabke at 11:52 pm (utc) on Aug 16, 2011]
[edit reason] added link to new google blog post [/edit]
They are rewarding brands in a big way.