I rarely see a video on page 1 or 2 of their SERPS, from a platform other than youtube.
That's a reflection of your search habits or you are blind to non-google products. Take your pick. Here are random searches I did. It's not hard to find them. Just do a few searches before you dismiss the notion that there are companies that compete against Google. The Cars Shake it Up Video
[google.com]: 3 out of 5 video results are non-YouTube. Video of how to make spaghetti
[google.com]: 5 out of 6 results are non-youtube.
What is YouTube most popular for? Cute cats, right? 5 out of 5 results
[google.com] are from YouTube.
Just do a few searches before you dismiss the notion that there are companies out there that compete with Google. Here are more searches. Video of pranks
[google.com], How to Make Jello Shots
[google.com] and Video of how to rank a video
The point is, there are Google competitors. But we don't see them. All we see is Google. That's why in a thread about competing against Google, when the question of competing against a YouTube video is asked, the reflexive answer is a suggestion to compete against Google using Google itself- instead of using a competitor. Our minds are so thoroughly Gorged or washed or whatever you want to call it, that we don't even notice it.
I'm not immune to this either. Google is the default in our minds. It's eerie. But we really have to free our minds.
Is it necessary to give Google our traffic data via Google Analytics?
Is it necessary to give Google our surfing data via the toolbar?
How long before webmasters wake up to the fact that Google uses the pagerank tool for manipulating webmasters to stop engaging in certain behaviors?
When will webmasters wake up to the reality that Google uses the toolbar to lull SEOs into a false sense of understanding of ranking factors, rendering them impotent for actually ranking well?
Is it realistic to use Google Search to game Google Search?