Welcome to WebmasterWorld Guest from 184.108.40.206
The way Google is expanding and making it difficult for webmasters to survive
[edited by: Montresor at 10:11 pm (utc) on Aug 2, 2011]
joined:Dec 28, 2005
Yep, why not? Google Search Quality Team is obviously using agile development methodology, as we do. Probably they have short Sprints (iterations), with tendency to release new stuff in every 2 weeks. I guess they perform kind of A/B testings in monthly or quarterly cycles. The actual objective is to keep the search clean of spam, to provide reliable results and mainly to increase profits for their shareholders (read increase advertising revenue). Once they bring all these parameters to perfection and complete their mission, they will stop doing these ridiculous algo changes, in other words - never! ;)
I rarely see a video on page 1 or 2 of their SERPS, from a platform other than youtube.