Hi there, Everyone:
I have a competitor that ranks well for "blue widgets" and "green foobars"
It's an commerce site, and I just realized in his URL structure, that ALL of his 60 category level pages have a /widgets/ in the URL (whether the page is related to widgets or not), and all of the 350 product-level pages have /foobar/ in the URL, whether they are related to foobars or not.
Now, widgets and foobars are not an actual part of the directory structure of the site - there are no folders with the names widgets or foobars on the site with files in them. It is just a "trick" they used to insert it into the URL. Instead of using "category" or "CTGY" in category-level URLs, they use the word "widgets" and instead of using product or PROD in the product-level URLs, they use foobars.
So my question is, do you think this is a significant reason why they rank so well for the terms "blue widgets" and "green foobars"?