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Any benefit to paginated product reviews?



2:55 pm on Jul 22, 2011 (gmt 0)

I've been thinking over this issue for the past couple of days.

Let's say I have a product page. This product has 30 reviews. Only 10 reviews are shown on the product page. Additional reviews are paginated with 10 on example.com/product.aspx?review=2 and so on.

Is there any advantage to having that content indexed? I imagine it would be considered "thin content", since there would be multiple pages about product A, but with slightly different content.

Would it be better to canonical those paginated reviews pages to the main product page? Or would more traffic come to those pages, since there is additional unique content. FYI, the paginated reviews page include the same sales copy, so conversions should be relatively similar for those who land on the main product page vs the paginated reviews product page.



10:50 am on Jul 23, 2011 (gmt 0)

5+ Year Member

This shouldn't be considered thin content. Pagination of reviews section just means you get multiple pages with unique content competiting for largely same keywords, that's not bad, or is it?


7:27 am on Jul 25, 2011 (gmt 0)

Personally, I wouldn't index them (but I would like to read other comments) and I would certainly wouldn't use the canonical tag since the content is not the same.

Do you display the actual product information in each review page? Or do you just display the additional comments?


9:21 pm on Jul 26, 2011 (gmt 0)

The product information would be in each review page. I think I'm going to go ahead and say not to index these pages until I can see evidence that these kinds of paginated reviews pages help search traffic instead of hinder it.


1:45 am on Jul 27, 2011 (gmt 0)

5+ Year Member

By the way, why do you show just 10 reviews per page? Text doesn't affect the page load time much, so why not increase the reviews to, say 25?

man in poland

1:38 pm on Aug 26, 2011 (gmt 0)

5+ Year Member

This is an issue I am also struggling with. I have a site with local business reviews. The most recent 100 reviews per business are shown under the main description. Obviously, this takes care of the vast majority... But I do have some businesses with several hundred reviews (particular clubs or restaurants). I want to be able to show all the reviews, but am not sure if pagination is the best idea, and if I do paginate, I am not sure if I should include the business description on each page, or just the reviews.

Any suggestions?

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