My site provides news and information on blue widgets. I attend blue widget events, publish blue widget stories, etc. That's what we are known for.
We were hit hard by Panda on July 11. 50%+ reduction in traffic.
For years now, I've been part of an affiliate program that sells blue widget-related items. They also sell green widgets and yellow...the whole darn rainbow. Since they had a datafeed, I found it easy to add over 1.8 million widgets.
A human visitor sees a site focused on blue widgets info. If they click through to the widget store that's where they see the rainbow for sale. But, of course, I realize now that Googlebot sees a site with 11,000 pages of info and 1.8 million pages of widget sales.
Will it help with Panda if I scale back dramatically and only use the info from the affiliate datafeed that pertains to blue widgets?
Yes, some months the sale of widgets has equaled or even exceeded my advertising. But what I'm on the web for, what I'm known for, my authority, is blue widgets. If Panda's slamming me for having a store in the back, do I need to close it or dramatically reduce it to regain visits to the info?