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What should I look into to maintain top ranking?

     
11:15 am on Jul 20, 2011 (gmt 0)

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Hi,

I am ranking in the 1st position of Google SERP for highly competitive Keyword in my niche. After getting 1st position I stopped doing promotional activities for that respective keyword then its dropped to 3rd position.

So now my question is when a site is in 1st position for a particular keywords should i still do promotional activities for that respective keyword?
or what factors should i look in to in my site with respective that keyword to stay longer time in that serp. position
5:37 pm on July 20, 2011 (gmt 0)

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WebmasterWorld Senior Member tedster is a WebmasterWorld Top Contributor of All Time 10+ Year Member

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What do you mean by "promotional activities"?
6:01 pm on July 20, 2011 (gmt 0)

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How long did it stay 1, how much of traffic you have lost? Probably start building links, if you are in Tech related niche, its easier to get some good guest blog posts.
9:13 pm on July 20, 2011 (gmt 0)

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"What do you mean by "promotional activities"? "


What everybody else means. Buying links always helps.

So my take would be: if it works for you keep it up.
9:38 pm on July 20, 2011 (gmt 0)

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After getting 1st position I stopped doing promotional activities for that respective keyword ...

Did all your competitors stop their "promotional activities" too? If not, well then keeping the #1 spot might be more difficult.
5:34 am on July 21, 2011 (gmt 0)

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promotional Activities:

1)placing link in relevant industry sites
2)directory submissions
3)Social bookmarking sites

How long did it stay 1

It stayed their for almost 1 month
7:26 am on July 22, 2011 (gmt 0)

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Then you need to continue with what you were doing to be in position 1, it looks like you stepped off the gas and another site overtook you

Go back to doing whatever you were, try to find out your competitors activity and do slightly more than them