I'm suffering through an issue and that is with my keyword ranking. We are actually seen such a bad result for our keywords when searching through custom location of different US states. Every time I put a state code a different and unique ranking is coming out. e.g. when I search for a leading keyword in google by putting a state code i.e. NJ or NYC, the ranking is under top 5. But when I gave a new custom location i.e. FL .. the ranking is totally different .. it didn't came under top 20 results. Can someone explain me why this has happend when we searching within a region or a country but using custom location for a particular state.
Besides, I can also understand localization, but this is something that can not justify few things that why every time a keyword ranking appeared different when selecting and going through custom location for a particular state in US.