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Wow, even page titles are optional

     
11:17 pm on Jul 14, 2011 (gmt 0)

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WebmasterWorld Senior Member sgt_kickaxe is a WebmasterWorld Top Contributor of All Time 5+ Year Member

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I'm not sure if it was part of the Panda updates or if it happened when Google was altering the effects of long tail keywords/titles but it seems the page title has become optional too along with keywords and sitemaps.

While I'm not advocating the removal of titles from web pages I am seeing a site rank just fine without them. The H1 tag surrounded text is being used as the title in Google on most pages, the most prominent text at the start of the page on others(category pages).

If I was to embrace the 'less is more' approach there wouldn't be a whole lot left to my website!
1:03 am on July 15, 2011 (gmt 0)

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Yep, I've done enough studies of competing sites to know that a site can rank even when they don't follow "the rules" as we commonly understand them. And as long as the content is a good answer for the query, I think that's great.
2:16 am on July 15, 2011 (gmt 0)

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No argument there, it levels the playing field. It also means that an astonishing amount of code is online that doesn't have to be.

+1 for simplicity!
3:30 am on July 15, 2011 (gmt 0)

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Great! It's going to like a library without any subjects! Nice! Less indicators of relevance. Fancy pants!