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Yesterday Google started changing my page titles

1:34 pm on Jul 13, 2011 (gmt 0)

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so.. yesterday I noticed google changing my pages titles on my ecommerece site but only for specific search phrases, Search phrase A as expected Search phrase B altered page title. There was a thread made by mad scientist back in Feb that I was following regarding this, not entirely sure what the general consensus was on this though.

I have noticed an small upturn in sales recently and I have not checked every product and its listing, but considering how bad my site is, im hoping this might be a good thing.
7:22 pm on July 13, 2011 (gmt 0)

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WebmasterWorld Senior Member tedster is a WebmasterWorld Top Contributor of All Time 10+ Year Member

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They've been involved in this experiment quite intensively for several months, and less intensively for over a year. You're right - the changes are query dependent.
6:59 pm on July 17, 2011 (gmt 0)

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See this at Google Webmaster Central:

Changing your site's title and description in search results