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They've been doing it slowly so people get used to it.
they are sure leading the way in spammy underhanded site design
"If you pay, you can choose your keywords, if you don't pay, we're going to rewrite your titles, choose strange text to display in the serps and rank you for unrelated phrases."
That's a conspiracy theory that doesn't hold any water
[edited by: tedster at 4:13 am (utc) on Jul 10, 2011]
The only thing "new" here is the idea that Panda is designed to increase Adwords buys. And that seems way out in left field to me.
This is where it starts
Why show four spun pages from the same domain at the top of the serps followed by three of the next domain? It couldn't possibly be to push legit organic results down off the first page now could it? Now why would google want to push organic (free) results off the first page?
people who follow this kind of thing can see that there are now plenty of ways of getting onto the 1st page without having to build up a quality site
Why did google acquire ITA travel software company?
i dont think its that. if people search for "football book" and google knows that amazon is the most popular bookshop, it makes much more sense for them to show four football books from amazon at the top, rather than one football book from four different shops.
but I see no evidence that organic search results are taking ad revenue into account
But when I think about finding local information, I'm not convinced that conventional website search is the best way to serve user needs.
a lot of non-scalable human interaction to improve things (that's not their strong suit, by far).