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Will it directly affect my rankings? I dunno, probably not.
@netmeg Are you seeing the social data in your analytics reports?
It's more than just Like; it's Plus One.... The Best.
Google +1 Button on More Homepages than Tweet Button
(citing a searchenginewatch article)
"...BrightEdge's new SocialShare Site Analysis found overall that Facebook is still the preferred social media platform for larger companies with more than 47 percent of sites linking to the network. Following just behind Facebook however, is integration of Twitter into site homepages, which was seen in 42 percent of sites measured. Overall the analysis points to a still much untapped opportunity for social platforms even on sites operated by some of the most sophisticated marketers and executives in the world.
Twitter is terrible at driving any traffic to your website.
We need to educate users about what the +1 button is.