joined:Dec 7, 2009
In my top website (high traffic and high revenue niche) I recently discovered a huge amount of external links to non existing pages, coming from spam forums and websites.
Is there any kind of penalty concerned in "external broken links" ?
To "fix" this problem I've created a page for every missing page linked from those spam website: is this better than having lot of 404 or the website is likely to be tagged for spam methods?
I'm pretty sure this "link building service" has been intentionally done by one of our competitors, but I really have no idea how to stop this.