Hi guys,
Is there a recommended method for targetting Europe only? WMT doesn't provide that option and the domain name is generic. The site has a lot of history behind it so it doesn't seem practical to switch domains.
Right now, orders from Asia and The States cannot be fulfilled so it's totally wasted traffic although it's possible that that may change at some stage down the line.
Just collecting ideas right now as to what to do (or avoid doing!).
Options that I can think of so far:
1) Go .eu
2) Redirect users outside certain countries to a splash page denying the order process (might give Google bot problems I suspect)
3) Change WMT to the main European market and accept reduced orders from elsewhere
4) Set up a subdomain for every country and split out the content.
5) Just put up a message for non-serviced users (but doesn't seem to help get better rankings in countries that are targetted)
6) Geo-block un-serviced countries (more Bot issues?)
Anyone been through this or have any ideas as to what works best in the current climate?
Many thanks,
S
