Recently, GWT reported that I have over 50,000 incoming links to one of my sites.
Now, it reports 8,000 links. The page with the most incoming links had over 11,000.
Now, GWT DOESN'T EVEN LIST the page any more, in the incoming links area.
The page still is #1 for the appropriate search terms, so the page has not been penalized in the SERPS.
My question - Why should we even screw around with GA and GWT, when the data is so frequently from outer space? It is a total waste of time, relying upon and fretting about parameters that are so clearly bogus. I haven't even visited Google Analytics in months, because of the WILDLY inaccurate data. What is the purpose of giving us totally bogus data, month after month?
I'm about ready to follow the advice of Google Search, and remove GA as just one more unnecessary lookup.