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Maybe this thread's title should be "...and searchers love him for it":)
I think you are too concerned with what Google "likes" when sometimes you have to be concerned with what the Visitor likes.
"All" comes before "Every" -- give it a shot...
My competitor who jumped the rankings with the words All and Every must be deemed all about those words since they are on every page and there is very little other content on them. I'd bet my bottom dollar that his/her GWT account shows those words extremely prominently in importance.