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Build Links to Home Page or Internal Pages?

6:10 am on Jul 2, 2011 (gmt 0)

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Should you focus on building links to the domain (.com) or to the particular page that you want to promote (.com/red-widget.html)?
4:33 pm on July 2, 2011 (gmt 0)

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WebmasterWorld Senior Member tedster is a WebmasterWorld Top Contributor of All Time 10+ Year Member

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Pay attention to both. Natural links that point directly to internal pages with specific and strong content are a very good thing.

If the site navigation circulates link equity in a balanced way, then other pages all get benefit. It doesn't help much if you have backlinks pointing to essentially orphaned interna; pages ;)
4:57 pm on July 2, 2011 (gmt 0)

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Many people will link to your home, instead of the specific page. Especially big media. On that basis, I say build deep and let the home links gather naturally.
6:30 pm on July 2, 2011 (gmt 0)

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Definitely - i've been buildilng deep links with success. Now if only I wasn't forced to build links...