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Google Updates and SERP Changes - July 2011

     
11:14 pm on Jun 30, 2011 (gmt 0)

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< continued from [webmasterworld.com...] >

Here's what I am more interested in than anything...

How are all the cosmetic changes Google is making going to affect the traffic driven from Google search?

It definitely seems like Google is de-emphasizing the straight up search aspect of itself more and more and more. They're going out of their way to direct people AWAY from search with every cosmetic change they make.

That has to be having an impact on people who get a lot of traffic from search... I don't know I don't get any search traffic anymore since Panda took it all away.

If you do still get Google search traffic, how is this impacting you?

[edited by: tedster at 3:32 am (utc) on Jul 2, 2011]

2:41 am on July 6, 2011 (gmt 0)

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Is it me or we had a Google update, of sorts?
3:41 am on July 6, 2011 (gmt 0)

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I'm wondering too Walkman. After a very long holiday weekend, it's hard to tell what's normal right now.
3:51 am on July 6, 2011 (gmt 0)

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Walkman, Tuesday did look like an extended holiday for me. Looking further, it does look like something had been tweaked again during the day.
3:57 am on July 6, 2011 (gmt 0)

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I won't know for sure until 12 pm, Pacific Time.
4:05 am on July 6, 2011 (gmt 0)

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Freedom, while you may want to wait to confirm the traffic numbers, I am seeing some change in SERP positions to more or less confirm it.
4:08 am on July 6, 2011 (gmt 0)

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Yes, but you are only one person reporting it right now. It's confirmed for you, but I'm going to give it a few more hours. It might be some flux.
4:10 am on July 6, 2011 (gmt 0)

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i sincerely hope so.. :)
6:26 am on July 6, 2011 (gmt 0)

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Something happened over the weekend in the UK I think. Our traffic has been well down since around midday Tuesday, one site had 3 visits according to GA! (normally 100 odd a day for a very niche product we make). Our Google shopping feedback has also disappeared.
7:18 am on July 6, 2011 (gmt 0)

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There was an update on June 6-7th too and then 'Panda'. Unless Panda was run twice?
1:50 pm on July 6, 2011 (gmt 0)

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Yep, we saw a flux in serps today (well, we noticed it this morning. Might have happened late last night).

For exactly 2 weeks we were seeing one version of serps, June 22 - July 5. Which interestingly enough was the same set of serps were were seeing between May 23 - June 10.

It's like they keep flip flopping back and forth.

What we see now is what we want! US sites showing higher than uk sites in us search. We hope it sticks.
1:59 pm on July 6, 2011 (gmt 0)

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I think you might see a bit of an extended holiday here in the states. Lots of folks were probably out late on Monday night... =)

Plus it is a big week for family vacations here as well due to the holiday weekend.
2:17 pm on July 6, 2011 (gmt 0)

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Well the UK remains dead too, :( Thought we'd had stability for a bit too long.
2:22 pm on July 6, 2011 (gmt 0)

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Saw a change in SERPS yesterday too. Dropped one spot but conversions yesterday were incredible. Similar to prePanda 1. Hope it sticks.
5:41 pm on July 6, 2011 (gmt 0)

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I think there was a huge change in SERPS.. I top ranking pages went down to 200 pages... What is happening . Almost 20-30 % loss of traffic..i am really frustrated.. :(
5:46 pm on July 6, 2011 (gmt 0)

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I see changes too. Big brands finally entered my niche today taking many of the top spots.

I have dropped in nearly all of my keywords. Not off of first page in some, but dropped 3-6 places down.
11:37 pm on July 6, 2011 (gmt 0)

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I was making a fairly average recovery over the last few weeks then got smacked again overnight. Today bing is actually sending more organic referrals than Google - sad times.
2:17 am on July 7, 2011 (gmt 0)

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If Bing is sending me 100x today, Google is at 80 and Yahoo is at 75.

That's how bad Google has me.

Is Google updating twice monthly now? I mean serious updates
2:33 am on July 7, 2011 (gmt 0)

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Yes, Bing and Yahoo traffic is the way to go. Google [messed] up so badly.

If you lose all of your Goog traffic their is still Yahoo and Bing, they will help you feed your family. Increase your crawl rate with the latest Bing tools and you will see real Bing traffic.

Thanks Bill!

[edited by: tedster at 3:15 am (utc) on Jul 7, 2011]

2:52 am on July 7, 2011 (gmt 0)

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I will echo the comments here. I keep checking my Awstats and never before really did I need to look at Bing and Yahoo compared to Google. But now? Yes, I'm noticing that Google is now showing lower numbers on a number of sites and that Bing+Yahoo is more prominent. I've just never bothered looking lower than Google in my stats so in a way it's just another sad indicator on the market these days.
10:58 am on July 7, 2011 (gmt 0)

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Day two of total nothingness for us again! SERP's look normal(as they always do), ranking tools show us to be OK but we get nothing other thank junk foreign traffic & single page views. I've contacted Google via WMT but don't expect a response. Our Google Shopping feedback remains non existant while competitors still have theirs, it's hard not to take this personally.
11:29 am on July 7, 2011 (gmt 0)

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There's a site i've been monitoring for over five years as a measure. It's completely legit (no dodgy links, black-hat, etc.). It has now nosedived in the serps. The only connection I can see is that the news blogs that fed it traffic must have been hit with the previous Panda slap. Traffic to the site is way down.

It even has lots of good quality, on-topic inbounds.

I'm going to give it a few weeks and see if it settles back, but this recent slap just does not make sense.

Google needs to understand the consequences, and i'm not sure they really do 'get it.' Traffic is down, sales are down, jobs and livelihoods are at stake.
11:47 am on July 7, 2011 (gmt 0)

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Quite. We are one of many I am sure, the effect on the general economy must be huge. I just wish they'd leave playing around for a good 12 months so we can recover..........
2:08 pm on July 7, 2011 (gmt 0)

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I'm getting more traffic from Bing and Yahoo, but Google traffic converts to sales. Bing and Yahoo either don't rank me for what I sell, or the visitors just don't buy.
2:37 pm on July 7, 2011 (gmt 0)

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A couple of weeks ago, can't remember exactly when, Google started showing Facebook results for some quite competitive keywords.

It's back again since yesterday. As for the first time I saw it, it's total BS, spam.
I don't understand why Google can't figure out that a page names "my-keyword-here" is spam. It's almost always spam, always has been on Facebook.
Facebook is interesting when searching for a person, sometimes even for a brand, but common...generic keywords now? Doesn't anyone see that's wrong?
4:25 pm on July 7, 2011 (gmt 0)

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wait for a few more days and they will all be replaced by Google+ pages. the game is on already...
9:27 am on July 8, 2011 (gmt 0)

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Have we all given up on Google now, I dont see much action taken against the Panda Hell, also I dont see that much changes in serps, I still see 3 sites on page 1 and 2 in my category which has no content and only links to #*$!, which is also not on topic, still hate when I see 3-4 pages of the same site in a row in the rankings.

Today I have moved 50% of my banners as last option, if that dont succeed, which I dont think, I focus on Yahoo and Bing, I hope we get a good discussion there.
9:41 am on July 8, 2011 (gmt 0)

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Trouble is the end user is the one that needs to change, not us as webmasters. We've never targeted anyone, just written pages for our customers & a shop that sells things. We were obviously doing something right as turn over was up year on year since 2002. Now Google has closed off the street for whatever reason we are sitting here with no passing trade, just repeat customers. If the search engine spread was more even this wouldn't hurt so much. Fact is 99% of customers came via Google...........
2:39 pm on July 8, 2011 (gmt 0)

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I lost 90% of my Google traffic as from the 25th, although to be accurate it was a steady decline in traffic from the 25th to the 30th when it was 90% of what it was. I had a good look at webmaster tools, fixed a few duplicate title tags and meta description, handled all those years-old 404s and redirects in htaccess which seemed to have gone wrong and wasnt aware of these when I changed hosts about 6 weeks ago in and since July 5th I have seen a moderate recovery.
The decrease in traffic seemed to coincide with this Panda update and PR update, but I am a bit puzzled as to the recovery since I though penalties took forever to recover from but I'm not complaining! In my opinion there was no real reason why my site should have been penalised since I always play by the rules and shy away form anything remotely risky, but like everythign with Google, I can only guess!
3:26 pm on July 8, 2011 (gmt 0)

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I just don't get relevancy in the search results any more. I think everything else in the world is being used by google to calculate a site's ranking except relevancy.

Google's "intuition" of what I am looking for is so far off and wrong, I am constantly using the advanced search option.
3:28 pm on July 8, 2011 (gmt 0)

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We're not big enough, not strong enough, not good enough. I joking but what to say?

I will say this. I'm not advocating anything. It's only thoughts. I'm not satisfied with a product so am I going to keep using the product?

Here is what is really P me off right now. I type in what I want to find. Guess what? The page indicators, those titles etc that we all used to tell Google what we are, are much less important. They are deciding more on their own what pages provide that information. Put the search in quotes? IT STILL DOESN'T HELP THE WAY IT SHOULD. I see quotes as a F direct order. Find this for me! Guess what Google isn't finding? It's not finding page titles with that exact quoted phrase that I'm looking for. That to me is nuts. If a search isn't listening to me, if I'm not running the show, the S you. I'm done with you. It appears to me more now what they think that what you are saying. Imagine real life conversations with people. You ask a question about how much is that pair of shoes and they reply with the weather outside today is a mix of sun and cloud with a 50% chance of precipitation. For me? That's the Google experience. I'm sure I'm alone and there are throngs really enjoying the new AI. Great. Have at 'er.
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