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Googler Susan Moskwa discusses alternative metrics to PageRank

4:13 pm on Jul 1, 2011 (gmt 0)

Hey folks, what do you Think about the Google announcement?
[googlewebmastercentral.blogspot.com ]

The original algo has changed and Google is moving to social and behavioral ranking factors, however the question is: Will PageRank disappear from the equation or this is just Google trying to distract us?
7:01 am on Jul 3, 2011 (gmt 0)

This is not a post about a change in the algo. It is a post telling SEOs what metrics they should be using to measure the success of their sites. It's a post about analytics. The core of her post is this:

I suspect it is, they just said it indirectly.

I hate the bounce rate measurement, even though mine is about 50% on my pandalized site. To me it's clear Google is experimenting, poor people that got caught in this, it's going to be a long, long ride.
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