Since I've put in more than 15 years building my websites for my business, I'm still hesitant to pack it all in, which is what I'd like to do.
What gets me is the degree to which I now HAVE to write for Google, when all along, I've been writing for visitors. When most of my longer articles receive NO referrals from google and the shorter, or even ezinearticles does better (there's only a few from there from the early days, what else is there but to guess, try, guess.
I notice Google announced a platform on which to host mobile sites. Cool, I thought, although my sites function pretty well in mobile devices. Then, Um. If I duplicate my site there for mobile, then I'll have duplicates of all my sites.
Or will I?
Another. My books are published and sold through various ways. So, it makes sense, that since I get royalties from my books, that I'd link to amazon, where they are sold. But wait. Am I being penalized because I have two links that look like affiliate links to my OWN books?
So how AM I supposed to link to my books in a way that makes it most convenient for people to buy?
I don't see how anyone can run a business over time by trying to "guess" what's supposed to be done. I'm afraid that while Google may really want to provide the best search results, I say again that there is a point where the lack of information is going to drive businesses elsewhere.
Got a call last week from adwords rep soliciting, and I put them off due to time. Today I realized I won't give them a penny to add another guessing game from Google.
I'll go to Facebook before I use adwords again.
Closing down another site today. Decided to completely suspend new web content development on all sites. Content may be king but if nobody reads it who IS the court jester.