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Page quality (Panda iterations)
Business local citations (linkless citations)
Brand development / permeation
Domain ownership / history
Authority of inbound links
Other (still to come)
Being the #1 ranking factor doesn't imply there aren't other ranking factors.
Wheel - no disrespect at all but Amazon is clearly treated differently than joe blogs sites.
In my arena - linking is not working.
Bought Homepage links
My own links (strongest - used to be anyway)
Mass spam forum profiles
Gentle spam forum profiles
Video submissions with links to domain
Postings via onlywire from an onsite blog.
For some competitive SERPs, the formula certain spam sites appear to be using to exploit Google's latest algo is to buy one or two of the biggest most authoritative links they can find, then build an army of low quality inbound links from footers, WP templates, and forum spam.
The low quality links, standing on the broad shoulders of the paid authority links, are then able to lift the site into the top ranking.
Is this happening because the few authority links are enough to get a free pass on the spam links? Or is there a Panda/content algo loophole that is being exploited?
What do you think?
I gave a site a superb quality PR4 link a few weeks ago. Index to Index - inparagraph - "keyword1 keyword2 here" - only about 3 other outbound links on the source page.
crapcrap-crappity-crap is king in Google, right now. Once they fix it I will take that back. But right now these are the oddest and most disappointing Google SERPs I've seen since Update Florida
3. Build all your links to your home page with the domain name as the anchor text, and hope the benefit flows down into your site. Google can't punish a site that has it's domain name as the anchor text. That's ludicrous.
4. ONLY get links from SUPER relevant sites, even if they have a low quality score and look like junk, if it's relevant to your topic, that means the visitors at that site are interested in your site, and google will see that.
yet, links are what makes the web work
crapcrap-crappity-crap is king in Google, right now. Once they fix it I will take that back. But right now these are the oddest and most disappointing Google SERPs I've seen since Update Florida.
I cannot say that crap doesn't work, that would be denying what my eyes see in the SERPs. Right now crap works and Google's SERPs are full of crap sites.
[edited by: engine at 8:35 am (utc) on Jul 19, 2011]
[edit reason] specifics [/edit]