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DS: Talking about Panda, says that heís getting a ton of emails from people who say that scraper sites are now outranking them after Panda.
MC: A guy on my team working on that issue. A change has been approved that should help with that issue. Weíre continuing to iterate on Panda. The algorithm change originated in search quality, not the web spam team.
DS: Has it changed enough that some people have recovered? Or is it too soon?
MC: The general rule is to push stuff out and then find additional signals to help differentiate on the spectrum. We havenít done any pushes that would directly pull things back. We have recomputed data that might have impacted some sites. Thereís one change that might affect sites and pull things back.
DS: You guys made this post with 22 questions, but it sounds like youíre saying even if youíve done that, it wouldnít have helped yet?
MC: It could help as we recompute data. Matt goes on to say that Panda 2.2 has been approved but hasnít rolled out yet.
DS: Reads an audience question Ė is site usability being considered as more of a factor?
MC: Panda isnít directly targeted at usability, but itís a key part of making a site that people like. Pay attention to it because itís a good practice, not because Google says so.
Then the machine-learning program ranges over the data signals that Google collects to learn how those factors could be applied to create a more optimal SERP. When the new machine-proposed algo passes some quality checks, it becomes live.
here's a thought... assuming that google know that this is less than ideal, do you think that's what the new 'like' button is really all about? because the people who click the button WILL know whether the page is any good.Or, it's a bunch of SEOs and their paid armies clicking those links. If that +1 button has a large weight on the results, then things are going to get a lot worse with Google search results.
then things are going to get a lot worse with Google search results.
That's a good point -- for every report we have here of rankings not changing, there could be a dozen other sites that made changes and saw an immediate impact.
Too much speculation, not enough data...
now you are not allowed to create a site which is for the users, which could mean duplicated contents
[edited by: Sgt_Kickaxe at 11:48 pm (utc) on Jun 9, 2011]
G can kiss my ass. As I.T. Director I've preset my entire enterprise to Bing.com. My users are all good with using Bing. The SERPs are at least as good as G. I figure my 65 heavy users rack up $3/each per week in PPC clicks. That's $10,140/yr. If my users actually begin to like Bing and change their home preferences, it will cost G 50%+ more.
And what was that earlier comment about internal link structures in Polish websites supposed to communicate? In other words, how does internal link structure affect the way Panda scores a website?
Here's how I put it all together, feel free to do so with your own spin.
"We've launched a super algo update called Panda to stop the bad press we've been getting about search quality, but scrapers will outrank you in the serps."
But the message is clear: have dozens of sites, don't trust what Google says and don't don't depend on them, even though they have 65%-70% of the market.
[edited by: SEOPTI at 4:41 am (utc) on Jun 10, 2011]