If you have a popular page on your site that doesn't convert, what would you do with it?
An information page is the SECOND most popular page on my ecommerce site, but only has a $ conversion index of $0.03 (three cents per view), according to google analytics.
On the other hand, the MOST popular page on my site is a Category level commerce page, and has a $ conversion rate of $0.62 (sixty-two cents per view).
The subject matter is quite similar, but apparently the visitor makeup is quite different, as obviously the people going to the information page are looking almost exclusively for information, while a somewhat higher percentage of people going to the commerce page are looking to purchase an item.
So what would you do?
Copy the information to the bottom of the category-level commerce page (which is the most popular) and redirect the article page to the category-level commerce page?
The main drawback is that the information page is something of a link magnet - it is easier to get people to link to that information page than to get them to link to my commerce pages.
I am worried I will lose a lot of google love if I merge the pages.
Would you put adsense on it? since my site is ecommerce, I don't have any adsense on it at all. However, on that information page, I do have photos and links of some of the most popular related products presented in the content.
Any thoughts are greatly appreciated.