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Panda and Sites With The Same Adsense Code (Owner)



4:40 pm on May 22, 2011 (gmt 0)

Might be a conspiracy theory of sorts...

Has anyone who had the same adsense code (owner id) across multiple sites have some sites hit by Panda, while others were unaffected by Panda?

I say ask this because I'm wondering if I should use a different ad rep.s on new sites I create instead of adsense. I hear some chatter about same owners being affected over multiple niches.

I just wondering if Google is trying to pattern or identify same site authors and give them a boost or penalty based on other work.


5:54 pm on May 22, 2011 (gmt 0)

WebmasterWorld Senior Member sgt_kickaxe is a WebmasterWorld Top Contributor of All Time 5+ Year Member

I have no doubt that a comparative metric exists when sites are found to be from one source, Google is indeed trying to find and use as many quality signals as it can. I'm not sure how you'd go about proving that it also has an impact on serps, besides the obvious "all sites got de-ranked at once" theory.


7:50 pm on May 22, 2011 (gmt 0)

Has anyone who had the same adsense code (owner id) across multiple sites have some sites hit by Panda, while others were unaffected by Panda?

Yes, definitely I have some sites completely untouched whereas others have been well and truly mauled...strange eh? Especially when one considers all have been constructed using the same template, my own, and construction techniques.


7:51 pm on May 22, 2011 (gmt 0)

I forgot, the worst hit has been a Coppermine image gallery, obviously not my template.


8:19 pm on May 22, 2011 (gmt 0)

True but there' a bias there: those owners might be doing the same type of sites (MFA) and when Google updates all of them are hit not becuase they share the adsense ID but because they are the same type of MFA sites.

Husky, I bet your images can be found on Google images so your site doesn't need to rank ;)


8:55 pm on May 22, 2011 (gmt 0)

Husky, I bet your images can be found on Google images so your site doesn't need to rank

Yep, image search results have not changed as yet however I like to rank #1 one in both since my widgets revolve heavily around the actual product information and its representative image.

At the present time many of my former SERPs #1 results have mostly been replaced by uninformed garbage...I know you would be shocked if you saw them.


11:42 pm on May 22, 2011 (gmt 0)

5+ Year Member


I have been thinking the same thing, I am getting away from anything Google.

It could be anything they use to tie one site to another, links, adsense, analytics, ip'.. I am making some new sites to test this out with no footprints for them to follow.

I know people that were untouched Panda in any way and they don't make it easy for Google to follow on purpose.


12:28 am on May 23, 2011 (gmt 0)

5+ Year Member

this is the very reason why I do not use analytics. I do not want to give google any additional info if I dont have to. I keep all my whois info, ip's etc separate. I try not to use GWT but if I have to I create new google accounts using proxies and login to them via proxies as well.


12:30 am on May 23, 2011 (gmt 0)


I definitely think they are doing network throttles. So that no one person/company owns too much of their referral traffic.

With new sites, I'm doing the same thing here. No footprints.

Any ideas, how you are going to work the ads? I'm obviously not using Adsense, but if I use the same ad company (over 2 sites); can't they just follow the publisher ID number to tell them the same thing?

I'm considering just joining every ad network known to man and every new site gets a different vendor.


2:38 pm on May 23, 2011 (gmt 0)

5+ Year Member


I am testing my theory buy putting up a site with no tracking or ads and letting it run for a few months before putting anything on it.

Then I will put in a few affiliate offers once it gets good ranking, then once it gets to 1st page sprinkle some Adsense on it from a new account my wife created.

I have talked to people who have been doing this, but they put the affiliate ads on it from the beginning then after it hits the first page put adsense on it.

Also create a new account to setup domains with my wifes account, to cover that base as well.

Either you get smart and do some shucking and jiving or go by the wayside. I see people still doing very well and they were/are very smart about things thinking in advance of this type of Panda crap, footprints etc..

Don't make yourself an easy target is the moto of 2011.

Read this post I made in this thread, it pretty backs up what PJ is saying [webmasterworld.com...]


11:30 am on May 24, 2011 (gmt 0)

10+ Year Member

Regarding Panda 2.1 it does seem that the most obvious factor that links the sites of mine that are affected is Adsense.

Sites on the same ip but with no adsense or a different adsense account seem unaffected.
Sites with the same adsense on a different ip are affected.

However that doesn't necessarily mean that it's my utilization of adsense that is being "penalized" (although I'm not sure what is)(subject of a different thread).

I've just bought a new domain name from someone that was at the top of page two for it's keyword. It'll be interesting to see if it plummets when I put adsense on it. ie is there an ongoing blackmark attached to my adsense code or was it applied in Panda 2.1 as a one off.

Will report back in due course in case it's of interest to anyone


12:04 pm on May 24, 2011 (gmt 0)

@kd454 and @nickreynolds

It would be great to hear back at how you guys make out with those sites.

I really have a strong suspicion that Google is already throttling traffic (at least has a mechanism in place; if need be) to individuals or companies as an Anti-trust countermeasure. I think question number 1 by any competent official in the anti-trust case is:

"Why should we allow you to determine what 65% of the Internet sees?" Throttling is the only come back they have.


12:12 pm on May 24, 2011 (gmt 0)

5+ Year Member

I'm definitely a card-carrying member of the tin foil hat club...

- webmaster tools
- gmail
- whois
- DNS and website host IP
- analytics
- adsense
- adwords
- etc etc

From those 5-7 things, Google can pretty much know everything they need to know to label, or "profile" you the user as a Webmaster or SEO. As webmasters, they don't really have to work hard... we connect the dots for them, by using their free tools, etc etc.

The REAL interesting part, would be to know how they profile "US", and then relate that profile to the sites we build or maintain. (Kinda hard to hide when you visit it 100 times a day and process orders, add content, etc)

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